The UNIQLO Summer for All campaign was created to celebrate UNIQLO’s 15th anniversary in the U.S., with a core focus on spotlighting the brand’s local employees—the people who bring UNIQLO’s philosophy of LifeWear to life every day. As the Creative Lead, I led the development of a campaign that seamlessly blended storytelling and style, capturing the versatility of UNIQLO’s lightweight summer essentials as transitional pieces for fall. Through authentic, employee-led narratives and dynamic, natural imagery, the campaign emphasized real people, real style, and real versatility, reinforcing UNIQLO’s deep-rooted connection to its community while driving strong engagement and brand affinity.