NICE TO MEET YOU
I am a Freelance Creative Director based in New York City. I love solving problems, big or small, and can find the bright side in any situation.
EFFY Jewelry launched its first year-long brand campaign that focuses on the core pillars: Family, Travel, Passion, and Craftsmanship.
EFFY Jewelry Brand Campaign
EFFY Jewelry has one of the most unique birthstones jewelry in the business. The goal with this series was to showcase the unique stones and the beauty of each unique piece.
EFFY Jewelry
Birthstone Campaign
TYVY bags are designed to be smart as they are stylish, always looking effortlessly chic. Each collection is inspired by Tina’s love of iconic outerwear, blending its signature aesthetic with thoughtful modern design.
TYVY New York
Sakara Life Protein
Super Bars
Sakara relaunched their Protein Super Bars with cleaner ingredients and better texture. That came a refresh on the packaging as well as a campaign titled "Nothing To Hide” to bring hype back to the bars.
UNIQLO’s fall campaign features their ever-popular Ultra Light Down. As a local campaign we follow four New Yorkers that talk about how the ULD fits into their everyday style.
UNIQLO Ultra Light
Down Fall Campaign
Effy's Mother’s Day campaign celebrated all types of mothers through our beautiful cast. Each person shared their favorite past time or what it takes to be become a a good mother.