EFFY Jewelry Brand Campaign

EFFY Jewelry launched its first year-long brand campaign that focuses on the core pillars: Family, Travel, Passion, and Craftsmanship. The concept behind this campaign is to embody the Effy Woman, a mother who finds joy in spending time away with her family and finding joy in the small things in life, all while wearing Effy Jewelry. Assets were used across site, in-store video, emails, paid ads and magazines.